Imagine the situation: an apartment in La Marsa, three bedrooms, purchased ten years ago with the idea of eventually moving back one day. The parents used to live there. Now it sits empty nine months out of twelve, open the rest of the time for summer holidays. The owner has been living in Paris since 2014. He doesn't want to sell — too many memories, too many ties — but he isn't there to manage it. And every month that passes, the running costs accumulate while the property generates nothing.
This portrait is one we encounter several times a week. TREs — Tunisians Residing Abroad — make up a significant share of property owners in Tunisia, and a large majority of them face exactly this problem: an asset lying dormant, a property they love but cannot manage effectively from a distance.
What the Property Can Actually Generate
Before talking logistics, let's talk numbers. Because the first surprise for many TREs, when they discover what their property can generate via Airbnb, is realising that they have been leaving a profitable asset dormant for years.
A well-located apartment in La Marsa — say three bedrooms, properly equipped, with a carefully crafted listing and responsive management — can generate between 14,000 and 22,000 TND per year in short-term rental. This is not an optimistic estimate: it is the real range for properties we manage or regularly analyse. The variables that determine where you fall within that range are photo quality, response rate to enquiries, level of amenities, and of course pricing.
For comparison, the same apartment rented long-term to a standard tenant would generate around 800 to 1,200 TND per month — i.e. 9,600 to 14,400 TND annually — with less flexibility to reclaim use of the property during your visits to Tunisia.
What "Managing from a Distance" Means in Practice
Some TRE owners attempt to manage their property independently from abroad. They create the Airbnb profile, handle messages, find a cleaner through an acquaintance. It can work for a few weeks. Then reality sets in.
Managing a short-term rental in Tunis from Lyon or Montreal concretely means: receiving a message from a guest at 2 a.m. (French time) because there's a water outage. Coordinating a clean in 4 hours between two overlapping check-outs and check-ins, without being there to verify the result. Handling an unfair negative review while trying to contact Airbnb support from abroad. Finding an emergency locksmith on a Friday evening. And doing all of this between work meetings, with the time difference on top.
Distance doesn't make minor problems unsolvable — it makes them exhausting. And exhaustion, over time, leads to two choices: lowering prices to reduce the need for involvement, or stopping altogether. Neither is satisfactory.
"The greatest benefit of delegation is not financial. It is regaining a peaceful relationship with a property that had become a source of stress."
What a Concierge Service Covers — and What It Costs
A professional concierge service takes full charge of all operational management: listing creation and optimisation, professional photography, dynamic pricing, guest response around the clock, in-person check-in or secure key box, professional cleaning after each stay, property inspection, review management, coordination of technical interventions, and monthly reporting to the owner.
In practice, you receive a monthly bank transfer and a report. That is all you need to do.
Commissions charged by serious Tunisian concierge companies fall between 15 and 25% of gross revenue. This percentage covers all of the services listed above — cleaning fees should not be added on top, as they are normally included. On a property generating 18,000 TND per year, a 20% commission amounts to 3,600 TND — and the owner receives 14,400 TND net without lifting a finger. Compared with 9,600 to 14,400 TND from a long-term rental with all its associated constraints, the calculation speaks for itself.
The Practical Questions Every TRE Asks
How do I receive the money from abroad?
This is often the first question, and it is a legitimate one. Revenue can be paid monthly into a Tunisian bank account in dinars (TND), which is the simplest arrangement. If you wish to repatriate funds abroad, Tunisian regulations govern transfers — specific provisions exist for TREs, notably through foreign currency accounts or convertible currency accounts. This point warrants consultation with a tax adviser or a Tunisian bank to be structured correctly according to your personal situation.
What about taxation?
Rental income generated in Tunisia is subject to Tunisian taxation — property income tax, annual declaration. In parallel, if you are fiscally resident in France, Belgium, Canada or elsewhere, this income will likely need to be declared in your country of residence, subject to bilateral tax treaties between Tunisia and those countries. We strongly recommend consulting an accountant or tax adviser familiar with both systems — it is an investment of a few hundred euros that can save you from costly complications.
How do I track performance?
A good concierge service provides a monthly dashboard: number of nights rented, gross revenue, occupancy rate, reviews received, expenses incurred for the property. You should be able to see at a glance how your property is performing, without having to ask questions. If this reporting is not included by default, that is a warning sign.
What happens if a guest breaks something?
Airbnb has a deposit system and a host protection programme (AirCover) that covers damages up to a certain ceiling. In practice, for common damages, the process works well if the report is made within the required timeframes. For more complex cases, a serious concierge service has a systematic inspection protocol after each check-out — with date-stamped photos — which allows a clean file to be compiled in the event of a dispute. Some owners also take out a specific short-term rental home insurance policy as additional cover.
Preparing the Property Before Getting Started
Before activating anything, the property must be in a condition that allows guests to be received properly. This does not necessarily mean a complete renovation — but certain points are non-negotiable: quality bedding in sufficient quantity, a functional kitchen with basic utensils, a clean bathroom with towels, air conditioning in working order, a stable fibre or ADSL internet connection.
Photography is the second critical point. An excellent apartment with poor photos will be outperformed by an average apartment with professional photos. This is not an opinion — it is documented by Airbnb data. A professional photo shoot costs between 150 and 300 TND in Tunisia and pays for itself with one or two extra bookings.
Finally, an assessment is needed of what is missing to make the property competitive in its category. An apartment without a washing machine in 2025 loses bookings — guests filter on this amenity. A television with streaming access, an iron, a hairdryer: details that may seem minor but accumulate in reviews.
What TREs Say After a Few Months
When speaking with TRE owners who have delegated management for several months, the financial returns are generally positive — better than they had hoped, in most cases. But what comes up most often in conversations is not that.
It is peace of mind. No longer checking their phone hoping no one has sent an emergency message. Getting through a weekend without thinking about the property. Returning to Tunisia for the holidays and finding the apartment in the state they left it — clean, functional, with no unpleasant surprises. Receiving a monthly transfer and a report, and trusting someone on the ground who knows the property as well as they do.
The financial value of an optimised rental yield is real and measurable. But the value of regaining a peaceful relationship with a property that often carries a great deal of personal history — that is difficult to put in dinars. Yet it is what most TREs identify as the real benefit, six months after delegating.
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